Link equity remains one of the most foundational concepts in SEO, yet it’s also one of the most misunderstood. In simple terms, link equity is the value or authority that flows from one page to another through hyperlinks. This “value” helps search engines evaluate which pages are more authoritative, more relevant, and ultimately more deserving […]
JavaScript Best Practices For SEO
Modern JavaScript frameworks enable dynamic, fast, and interactive websites, but they also introduce unique SEO challenges. When improperly configured, scripts can prevent crawlers from seeing content, slow down rendering, or cause inconsistent indexing. This checklist outlines the best practices for optimizing JavaScript for SEO, organized into four sections of best practices. Each best practice includes: […]
Hall Analysis Is Now Cloud22
In September of 2014 I started Hall Analysis as a SEO audit and analysis company for businesses and agencies that wanted to deliver high quality, in-depth SEO audits and analysis. I am extremely proud of the work that I’ve been able to do as a result of Hall Analysis success. I was able to work […]
Google’s June 2025 Core Update Now Fully Rolled Out
Google has recently resolved the June 2025 core update. This update began on June 30, 2025, at 7:30 AM US/Pacific time and was fully completed by July 17, 2025, at 1:00 AM US/Pacific time. The update affected Google’s ranking products, influencing how search results are organized and displayed. From my perspective, these core updates always […]
Organic Search Traffic Will Continue To Be A Dominant Player In 2025
Over the course of 2024 the SEO community has witnessed numerous stories of businesses losing out on organic traffic as a result of volatile ranking activity. The Helpful Content Updates, Core Updates, and Spam Updates have led to headline grabbing case studies that have sent shockwaves and fear throughout the industry. However, it is vital […]