On April 25th, Google’s VP of Engineering, Ben Gomes, announced the latest quality updates for Google’s search algorithms in Google’s official blog, “The Keyword.” This has included updating the Search Quality Rater Guidelines. The quality of search results has long been one of Google’s biggest priorities, which began with PageRank, the main algorithm used to […]
Prioritizing Broken Pages by Top Metrics
In a perfect world our websites would have no broken pages. But if that were a reality, than the unicorn frappuccino from Starbucks would actually be good. In my work on the Visual Studio team at Microsoft, we have thousands of pages across subdomains. Finding all the 404s and redirecting all of them to proper pages […]
MozCast Reports 50% of Google SERPs Are Now HTTPS
The latest MozCast report shows that 50.3 percent of Google’s search result queries are now sites using HTTPS. This growth remains consistent with the rapid growth MozCast reported previously; showing 25 percent in January 2016 and 40 percent in October 2016, as reported by Search Engine Roundtable. This increase marks an overall percentage change of […]
Rethinking Information Architecture for SEO and Content Marketing – MOZCON 2016
In September of 2016 I had the honor of presenting at MOZCON 2016 in Seattle, Washington. Below is a summary of my presentation. Please be on the look out for other post that I share on twitter, for example of the strategies laid out below. The Problem I have now been providing SEO consulting for […]
Creating Custom Alerts in Google Analytics [VIDEO]
I’m a huge fan of monthly reporting. I love magnanimous dashboards with complex formulas and APIs that deliver all my data to me on the 2nd of every month. That being said, monthly reporting can’t always be your data’s set-it-and-forget-it. And that’s where Custom Alerts come in. In Google Analytics, there is an option to set up […]