Every now and then a client or other SEO will ask me which Content Management System (CMS) is the best for SEO? Unfortunately I am not going to tell you in this post. Because, like most questions related to SEO the best possible answer is “it depends on many different factors that fit the context […]
Understanding Key Performance Factors in SEO [Mozcon 2022]
Over the past few years, I’ve been delving deep into the concept of Key Performance Factors (KPFs). These are elements that significantly influence our Key Performance Indicators (KPIs). By understanding our KPFs, we can make better strategic decisions and implement more effective audits. Case Study: The E-commerce Dilemma During my 2016 appearance at MozCon, I […]
Google & Bing’s AI Will Not Kill SEO
Both Google and Bing have dove head first into the world of generative AI by fully embracing these technologies to provide a richer search experience within their results. Both of which are transforming the result pages and search engines themselves into being more of what Marissa Mayer once called an “answer engine”. By providing generative […]
Google’s NEW AI Search Results – Quick Review
In this blog post, I’ll be offering you a brief review of the latest Google search experience that was introduced yesterday for Search Lab users. The text of this post was generated from AI based on the audio transcribe of the video above. A New Search Lab Experience When you visit the Google homepage, as […]
How To Waste A Lot Of Money With SEO
As an SEO consultant my main objective is to make money for my clients with traffic from search engines. However, after doing that for 14 years I’ve ironically also learned how to waste a lot of money as well. No, it’s not because of mistakes I’ve made or failed SEO strategies, instead I’ve learned all […]