In September of 2014 I started Hall Analysis as a SEO audit and analysis company for businesses and agencies that wanted to deliver high quality, in-depth SEO audits and analysis. I am extremely proud of the work that I’ve been able to do as a result of Hall Analysis success. I was able to work […]
Google’s June 2025 Core Update Now Fully Rolled Out
Google has recently resolved the June 2025 core update. This update began on June 30, 2025, at 7:30 AM US/Pacific time and was fully completed by July 17, 2025, at 1:00 AM US/Pacific time. The update affected Google’s ranking products, influencing how search results are organized and displayed. From my perspective, these core updates always […]
Organic Search Traffic Will Continue To Be A Dominant Player In 2025
Over the course of 2024 the SEO community has witnessed numerous stories of businesses losing out on organic traffic as a result of volatile ranking activity. The Helpful Content Updates, Core Updates, and Spam Updates have led to headline grabbing case studies that have sent shockwaves and fear throughout the industry. However, it is vital […]
Google Facing A £7 Billion Class Action Lawsuit
On November 25, 2024, the UK’s Competition Appeal Tribunal (CAT) authorized a £7 billion class action lawsuit against Google, alleging the company abused its dominance in the search market. The lawsuit, initiated by consumer advocate Nikki Stopford in September 2023, claims Google’s practices led to higher advertising costs, which were subsequently passed on to consumers. […]
How To NOT Recover From An Algorithm Update
Over the last 4 years Google has implemented sweeping changes to its ranking systems in a series of algorithm updates. Each update has marked a significant change in the types of websites Google targets as well as changes to the way information is presented within the search results. Both of which have had significant impact […]