Improving your website’s page speed and performance can not only benefit your SEO efforts but also provide significant value to general user experience, conversion rate optimization, and website accessibility. However improving a website’s page speed can oftentimes be an incredibly difficult project. Oftentimes it means rewriting code, optimizing image files, and updating a website’s technical […]
Did “inbound marketing” make me a bad marketer?
Out of the many buzzwords I have encountered throughout my career, inbound marketing is one of the few that has proven its legitimacy and has become a central component of my business growth. But I am now becoming more concerned that my success with inbound marketing and subsequent reliance on it, has conditioned me to […]
Which Is The Best CMS For SEO?
Every now and then a client or other SEO will ask me which Content Management System (CMS) is the best for SEO? Unfortunately I am not going to tell you in this post. Because, like most questions related to SEO the best possible answer is “it depends on many different factors that fit the context […]
Understanding Key Performance Factors in SEO [Mozcon 2022]
Over the past few years, I’ve been delving deep into the concept of Key Performance Factors (KPFs). These are elements that significantly influence our Key Performance Indicators (KPIs). By understanding our KPFs, we can make better strategic decisions and implement more effective audits. Case Study: The E-commerce Dilemma During my 2016 appearance at MozCon, I […]
Google & Bing’s AI Will Not Kill SEO
Both Google and Bing have dove head first into the world of generative AI by fully embracing these technologies to provide a richer search experience within their results. Both of which are transforming the result pages and search engines themselves into being more of what Marissa Mayer once called an “answer engine”. By providing generative […]